Stepping Up Service: A Customer Service Approach to E-mail Marketing

E-mail has become one of the most useful tools for marketing your organization… but many people forget that there is also a customer service element to using email to communicate with current or potential customers. Alan Jackson of The Jackson Group talks with Ed Gagnon of Customer Service Solutions about some tips for applying a customer service approach to your organization’s e-mail marketing strategy. Plus, Alan and Ed share their Customer Service Stories of the Month at the end of the episode, so make sure you stick around until the end!

Ed Gagnon is the President of Customer Service Solutions, helping organizations develop long-term relationships with their clients and partnering with them to meet their core customer service needs. Learn more about Customer Service Solutions at

Alan Jackson is President of The Jackson Group, a survey and consulting firm specializing in employee engagement surveys, patient satisfaction surveys, market research studies and leadership development. Learn more about The Jackson Group at

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