When you publish a book, you have a unique opportunity to connect with people far beyond the reach of your network and sometimes even social media. But how can you take advantage of and leverage those connections?

In today’s episode, I share several ways to use your book to build connections and nurture your audience after they have purchased and read your book. Here is a quick summary:

• send them to your social media

– collect emails and/or direct to a free group or community

• send them to a resource page/website

• share or sell a course

• send them to book a call with you

Which one do you like? Which one appeals to you? Ultimately, remember to stay grounded in the idea of connection versus traditional marketing.

As always, leave us a review so that more people see the podcast and get the writing support they need. Then, share your takeaways and this episode on IG, tagging me @shanahartman_ Remember, we are here to change the personal growth and biz strategy publishing world by activating our unique voices and stories.

If you are ready to see if working with Shana and her team is your next step for leaving your legacy and getting your core messages from business and life in an empowering book click this link to work with Shana!