The Rose Thrift and More with Ruth and John Featherstone
Entrepreneur ExchangeJuly 29, 202400:41:3538.2 MB

The Rose Thrift and More with Ruth and John Featherstone

Many entrepreneurs consider opening a retail store…until they realize all of the expense they have to burn through before they can open the doors. Ruth and John Featherstone join hosts Jeff Neuville and Gary Muller on this month’s Entrepreneur Exchange and share their story about how they started The Rose Thrift and More and how it fits with their non-profit which supports their local community. Plus we have our Lightning Round and highlight some small businesses you should be checking out. It’s all here on this month’s Entrepreneur Exchange on The MESH podcast network!

Helpful Links From This Episode: The Rose Thrift and More, Manufacturing Solutions Center, NC Small Business Center Network

Small Businesses of the Month: Pleneri, Barger Printing, Bottega, Vintage Blue


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[00:00:02] What you want when you want it, where you want it. This is The Mesh. Welcome to the Entrepreneur Exchange on the Mesh Podcast Network, a monthly conversation about startups and small business with ideas, tools and advice to operate your business more effectively on today's show.

[00:00:30] You like the idea of opening a retail store. Until you realize that renting space, mind your inventory, upfitting your space, getting the word out. It all has to be paid for before you bring in any money. Today we'll be talking with Ruth and John Featherstone about their journey

[00:00:45] and opening the Rose Thrift and More, a thrift store here in Hickory, North Carolina, that also has a mission to help the local community. Also on today's show, The O is Exciting Lightning Round, and we'll share some interesting small businesses that you should be checking out.

[00:00:59] My name is Jeff Neville. I'm your co-host and director of the Manufacturing Solutions Center at Connover, North Carolina. I'm joined by my co-host Gary Mallor, who is Executive Dean of the Economic Development, Incorporate Education Center or something, a carol-bavac committee, College and Henry North Carolina.

[00:01:15] Gary, how are you doing? We're doing better with the title. So that's fine. I don't know if you're a center, if you're a, I don't know what to call you these days. You're always in flux. We're growing. So that's the good thing.

[00:01:27] I hope that you're enjoying your summer. I am. I am, of course, we just get back from skills we were talking about that and things went really well for our students in the college so we're excited about our skills program

[00:01:39] and just I'm going to reach into where we're going to talk about different businesses at the end to say. And we had a great breakfast at Zach Cramford, one of our great partners for the college at Mainchick, Jamen Biscuits. Well, aren't you just,

[00:01:56] you're bearing the lead here, but okay, yes, that's fine. And for our listeners, it might not have been listening last time to skills USP program is really an opportunity for community college and high school students to compete in various competitions, everything from entrepreneurship, to welding, to whatever. Exactly.

[00:02:15] Anyway, from automotive to welding. And of course, you've been a great partner for us with the skills you say, advising our entrepreneurship teams that have won gold and silver medals at the nationals. Well, I haven't done it in several years. I retired on top of everything.

[00:02:30] Well, you did retire. I got my gold medal. That's exactly right. Yeah, so yeah, it's a little bit smaller than actually. It's Olympic season. So it all fits together. So well, let us welcome our guests. Today with us we have Ruth and John Featherson

[00:02:46] who are the founders of the Rose thrift and more. Ruth and John, how are you guys doing? Great. Great. Thank you for having us. Okay. Well, we're pleased to hear. We know that you came a long way to be here.

[00:02:57] We say that for she's facetiously in that your story, I think is maybe two blocks away from the... Even action walk there. The match since we were recording studio that we're in here. And the Rose and thrift sells a wide variety of clothing, vintage clothing and teaks.

[00:03:15] What stuff do you guys have in the store these days? We have all kinds of furniture. We have books, kids, things like toys, puzzles, games, vintage clothes. We have a huge vintage customer. So we're blessed with great donations from the community that bring in unique rare clothing finds.

[00:03:35] And that's borrowed in a lot of people from Hickory and from outside Hickory. And you guys have tied your store to a nonprofit as well. You guys have done really good works in the community and tell people a little bit about your backstory of

[00:03:53] what you were doing before you opened the Rose and just sort of how the nonprofit piece fits in with the retail operation. Well, we worked for a ministry here in Hickory called Cooperative Christian Ministries. We were there almost 10 years. And during that time, we were able to see

[00:04:12] what the community needs were. And John and I ran the thrift store for Cooperative Christian Ministries. At that point, they decided a little over a year ago that they're vision had changed. And so they told us that there was no longer going to be a need

[00:04:27] for the retail establishment there. And when we were put in that position, we had people reach out to us and say that they would really like us to do a store. But we also knew that it needed to have a mission focus.

[00:04:41] And so we knew that during the time of probably over 20 years ago, I had had a ministry called the Rose and it was to reach out to orphans in widows in India. But what we found here in Katava County,

[00:04:58] while we were at the ministry is the kids aging out of foster care, orphans, widows, widowers and shutins tend to be a group of people that are excluded a lot of times from our thoughts, as far as the needs that they have and the services that they need.

[00:05:15] So when we were facing leaving CCM, we were put in the position to determine, you know, God, what do you want us to do? And so that was what came to John and I was that that was the demographic that we were meant to reach out to.

[00:05:30] So that's what the mission is with the Rose we are basically targeting, looking for ways to help and support those groups of people. So fantastic. So the store, you have a variety of things. It's not your not necessarily targeting those groups with your story.

[00:05:46] You're just using the proceeds from the store, the profits I guess to help support those groups. That's correct. And awareness, we feel like our store is called the Rose thrift and more. The ministry is called the Rose TLC,

[00:06:01] the TLC stands for reaching out serving everyone through love and communications. And we have found that communications is a part of the gap in the community, is communicating who has the need and where can they get the need met?

[00:06:16] And so we have a vision also to set up networking to where people can be connected to the person that can help them or the group that can help them. Thank you for what you guys are doing here in our community. I think that's great.

[00:06:33] From an organizational structure perspective, a lot of businesses might set up as an LLC or partnership or sole proprietorship or corporation, you have a unique situation. So how do you guys, how is your organization structure? You're not profit or what, how are you guys structured?

[00:06:59] We applied for nonprofit status on March of 2023. And that was so that we could be able to help fill in the community. We had thought that it was going to take six months to what they set a year up to two years because they are very backed up.

[00:07:17] And our letter came back, I guess, and that's all it is. And they had approved it. And our lawyer said that was unheard of. And it was during taxis. And so we took that as a sign from God.

[00:07:31] So once that began, we were able to receive help from some donors that were wanting us to have that status in place. And the store itself is under the nonprofit status.

[00:07:44] So it is a store that is strictly operating for the function of being able to take all of its proceeds and give back into the community. How do you have page staff that work for you?

[00:07:57] We do currently have two paid staff, but just as the model that we served at CCM most of CCMs help comes from volunteers. And we know that that's a part of another gift that we give to the community is offering the opportunity for people to come volunteer.

[00:08:13] We have found through the years that a lot of widows and widowers when they're faced with that situation. It really does help them to get out of their home and go fill like they're doing something to help someone else.

[00:08:25] And in our case, because a lot of the people that are donating to us are in the position of just becoming a newly widowed or widower, then when they're greeted by someone at the door that's serving with us, that possibly has gone through that,

[00:08:37] they're able to identify with that herd or that pain. And it kind of is a win-win for everybody. People are getting ministered to you. That's great. Now, you guys are rather humble in the store that you set up with the Christian cooperative ministry.

[00:08:57] It was really a pretty darn impressive operation. And I think that you guys were to took it from, I don't know what existed there before, but you made it an actual, very welcoming, very professionally run retail operation. And so Kudos to you.

[00:09:13] So you sort of had to recreate that in a new location and new site. So talk to us and our listeners a little bit about startup challenges that you guys faced from, don't know how difficult it was to secure the space and then up at the space.

[00:09:35] Or what challenges did you run into to get things up and going? Everything was a challenge, but for us, God met every challenge we had. It was kind of like just waiting in a way and seeing, well, how is this going to work out? What's going to happen?

[00:09:55] We had, I guess, close to 10,000 square feet of product that we were moving across the street to our new building, which is at 108 South Center Street. You're going to go into 108 602. And perfect. So we were just moving across the street, but that was the daunting task.

[00:10:14] And we had to get out by a deadline and then to go through just the physical task of the movement of that much product into another space. So I guess you were fortunate in that, at least initially you had inventory that transferred from CCM to your new store.

[00:10:35] That wasn't like you had to go out and secure a whole bunch of inventory to get started. Yeah, that was a great advantage that we were given through CCM. You give them thanks for that and that is not normal for someone starting a business.

[00:10:45] So we did have that as an advantage. It was also an obstacle trying to find the right size building for us because also unique to us and our offering to the public of being a large store. We needed at least 10,000 square feet.

[00:11:01] And on the building we found was 11,000 square feet. We did look at a couple other buildings that were available like grocery stores and large department stores that were left vacant. So the lease cost was not feasible, especially for a nonprofit.

[00:11:17] But where we ended up was perfect for us. We were able to get a longer lease which made it an advantage for us. We didn't want to have to go through this again. So what were you guys?

[00:11:30] I was just going to say two, I think when you're starting a business or a ministry and you have a vision. I think waiting on finding the right person to work with you because when you are leasing a space,

[00:11:40] you want to make sure that the person that you're leasing from has the same heart issue and desires to work with you. And that definitely was something that we found with the gentleman that leased us is that he had a heart for the vision that we had.

[00:11:53] And was willing to work with us to accommodate us in what the space needed because we did have to make a lot of modifications in the space. And I think that's the other thing for somebody that's just starting something up is to have the vision to recognize it.

[00:12:05] If the space has the overall framework of what you need, you might have to make modifications. And then you just have to take a moment and look at that space with the vision of what it can look like, not the way it looks when you walk in.

[00:12:19] Because the space that we took over had never been retail for many, many years. And decades. So it was industrial. And it did not look like a space that you would naturally choose for retail.

[00:12:32] But we also knew that a lot of our customers love that quirky, unique look and that we could make that space into something really special.

[00:12:40] So having that vision and that passion to turn something into something unique and special is what you were even referring to Jeff with what we did at CCM.

[00:12:47] We took a space that when we got it was really not in a lot of desirable retail opinion looking that great. And we turned it around and made it look something that people would really want to get in. That's where passion comes in, that's right.

[00:13:04] So we've known each other to some degree for a while but refresh my memory. Did you guys what sort of retail or fashion background do you guys have? Because your stores look very nice. I mean, I was like someone knows what they're doing.

[00:13:21] Well, I went to App and Major in Public speaking. And then when I graduated, I moved to Atlanta and did sales. And then move back, did sales here.

[00:13:29] And when my job went to complete commission, I went into just a retail store for image-winged job with my recruitment background and sales background. They wanted to hire me to run a store, which was pure one.

[00:13:39] And that's where Ruth walked in when I was running a pure one. We met and later we married. There was a lot that happened between including me hiring her.

[00:13:48] And I had never worked in a store, but my daddy raised me whenever you do something you do your very best. And I do have an eye for design and that kind of runs in my family on my mom's side. And Ruth does too as well.

[00:14:04] And we wanted to do business together before our relationship grew. And God made the way for that to happen. And we were recruited to run a business or to manage a store here in Hickory from pure one. And that's kind of where it continued after that.

[00:14:23] And so I never thought that I would ever work in a store. And I did want to add to it the nonprofit piece. When we were initially starting to consider and then decide to do this, I thought it was going to be simple.

[00:14:41] I thought it was going to be a cakewalk. And I had no idea about permits or taxes and it's just been a huge learning curve for me that I wasn't prepared for, but it's worked out and has been blessed, but it's been a huge learning curve.

[00:14:57] So when you say those issues, I'm assuming that those became much more problematic for you when you open the rows and you're supposed to when you're at CCM or at pure one where other people dealt with those issues. And now there's sort of in your face.

[00:15:15] Yes, and there's not a handbook for people that do what we do and what you do have been started business and helping other people start businesses and launch ideas.

[00:15:25] So when the farm martial comes through and says what you have to have a sign out here in the parking lot. And I mean literally there's a there's not a handbook that I would love to have had.

[00:15:36] No, just informing us of what you need on the outside of your building, what you need on the inside of your building. Thank God for bookkeepers having a bookkeeper but didn't have a bookkeeper. I wouldn't probably be paying taxes that I didn't know I needed to pay.

[00:15:53] But those pesky sales taxes all get you. They did. That's not your money guys. That's right. Yeah. We did go to CVCC and I just can't thank you Jeff enough and you for the support there because we did immediately go to CVCC

[00:16:09] and we spoke with the lady there that is now helping with small business. And she was able at least give us some framework and she get, you know, we spent a couple hours with her one evening

[00:16:19] and she did just go through some very preliminary foundational things that we needed to consider as we were doing this. And that was a great starting point for us and I would encourage every person that is considering doing a business

[00:16:32] to use that resource in our community because it was a great way to start and it was comforting. You know, I think it is very scary to be put in the position where you're looking at your future

[00:16:45] and even the financial part of it thinking about ready to step into something where I don't have the corporate world saying that you're going to have these and assurances and you're going to have this income on a regular basis.

[00:16:58] You are really stepping into the ocean and having to trust and having that support system from CVCC and our community was huge and helping us to feel some income. That feels good. We're glad when that. You had a good experience. But I am going to the financial side.

[00:17:12] That's a lot of times people have great ideas and all the great intentions but they don't understand like you were talking all the things that you're learning for the for how and every business is a little bit different too.

[00:17:24] So having the resource of a small business center, of course Jeff. When you say, I'm betting you met with Susan. You're saying I was going to say you met with Susan. You're saying you met with Susan. You're saying you met with Susan.

[00:17:36] We have a great team of different people and they are passionate about it. I always use it word a couple times but it's real. They care about it. But you do need those resources. You do.

[00:17:47] Whether it's CVCC or somebody else so because again most people don't have a financial background. Well, they need to support one way or another. Yes. And we didn't have financial resources to really launch ourselves. So we had attempted when we first met Jeff I guess 12 years ago.

[00:18:05] We were working on our own business at the time and we had visited Cotton Manufacturers because that was in line with our business at the time and still part of a later dream.

[00:18:17] But it did not happen and we didn't really have the funds to kind of get it off the ground and go into work where we did.

[00:18:26] We never thought that God through us proving what he can do in a establishing and growing a business would bring in support from community.

[00:18:38] So if we hadn't had support of community which I know a lot of your listeners are in our bet or maybe they weren't and they did have savings to begin.

[00:18:47] But we were dependent on people helping us to be able to start and without them we wouldn't have been able to do that. Yeah. Well, I think one thing.

[00:18:56] A good point that I think you make is that when you're still on to the start up really doing it on your own, it's not the way to do it.

[00:19:04] You know, reaching out to the resources available in your community here in North Carolina we're fortunate to have small business centers at each of our community college. If you're listening somewhere else in the country they're often a small business development centers that provide free counseling and assistance.

[00:19:25] There are resources out there that you really should take advantage of and that they don't know all the answers but they can help you with some of those foundational questions and provide some direction. And you also mentioned the support recognizing you needed bookkeeping help.

[00:19:42] Are there other other resources that you found it? Hey, this is not something I'm comfortable with or I just don't have the bandwidth to do all this sort of stuff is whether it be marketing or other areas.

[00:19:56] I mean are there other resources that you guys I had to identify or recognize that hey we need help here. I'm an idea guy. That doesn't mean I'm full on delegation always I do I will get my hands dirty but I'm not handy. It's helpful for me.

[00:20:15] I resemble that one too. I understand that completely. I can use a hammer but I won't put an anchor in a while or I'll take it drywall so I knew to not I knew we both knew. To and list help. You're proven this over time. Right.

[00:20:29] So habitat for humanity was instrumental in helping us move and also rebuild. So they build a lot of our glass cases are shelving.

[00:20:40] We had unfortunately had just completed a Girl Scout Gold Award project at our last location and I was adamant that it would not be destroyed so we had it completely rebuilt. Identical to how she had done but we did add an extra to us in her.

[00:20:56] So you know knowing what we were weakened and where we needed help was key for us to be able to succeed. We also partnered with Knights of Columbus through the Catholic Church which brought a lot of labor and also building help.

[00:21:12] And you know I've also been able to have customers come in that have skills that we don't or time that I don't have with doing graphic work.

[00:21:21] I'm doing signage we have in Blestah house do he's bakery from Winston Salem they know all over the country for their maravian sugar cakes and cookies and. I was gonna ask about. Yeah, yeah, yeah, yeah, yeah, yeah. I was gonna ask you. Yes. So to my heart.

[00:21:37] Yeah, yeah, yeah. So she's she's helped us with marketing for that and for our some of our events that we have done as fundraisers to support local nonprofits.

[00:21:50] So I think many new businesses have have the challenge with getting the message out there and marketing and branding to some degree and it sounds like you guys sort of knew what you wanted to call it from.

[00:22:06] From things that you have done in the past but that's all well and good, but you have to get the community to.

[00:22:14] So I identify it right with that so so what sort of steps have you been taking to promote the the rose through if to more and what's where to challenges have you seen with that.

[00:22:27] I think the rose itself just is a new business owner making sure that you are low go. Making sure that really what you want people to see first is so important. So for us the passion of the rose and.

[00:22:42] The picture of making and creating that rose to look exactly the way we wanted it to because we knew this was the beginning when you brand something.

[00:22:50] You don't want to change your brand a year after you started you want to make sure that the initial picture of what you're starting with is what you want to go with because you're going to invest a lot of time and money into that.

[00:23:00] Finding that picture of what really creates the image of what you're wanting to communicate to the public when they see your business is really important.

[00:23:07] And then we partnered with larger printing and they have been great here in our community to do our signage and create signs for us to use outside and.

[00:23:18] And then sign systems was great to work with us to promote and create the signage literally on the building and on the street.

[00:23:25] So for us we found you have that saying about a business without a sign well I can't take credit for that when we were shopping for signage at our last location.

[00:23:36] I went to several different sign companies and one that stuck out to me that I had a lot of our interior signs made up said a sign a sign or a business without a sign is a sign of no business.

[00:23:47] And this was during a time where I was looking for grant money to come in so that we could build or have our sign made for the street. And you know this sign served thousands and thousands of dollars.

[00:23:59] And but you know selling the board of directors on why we needed that and I tell you as soon as we had the grant money from that came in it was around six or seven thousand dollars for that sign.

[00:24:11] But our traffic tripled within that year and our sales I'd say that year is when they doubled in annual revenue. When we moved to our new location and then we only have so much time that will be really quick on this with the signage.

[00:24:25] We had our signs made the rose thrift and more of course is under the rose TLC so we have the big sign at the street the rose TLC the rose thrift and more and then on our building this rose TLC so it created confusion.

[00:24:38] And it was in our traffic was just not it was kind of crickets when we have been we thought we were going to be inundated. So we realized we were having confusion with people coming in wondering if we were a floral place.

[00:24:52] I had only formal and our one friend window and we used to have several front windows so people thought we were a prom store.

[00:25:00] So we did have to kind of go back to our printer and ask for some bright signage that are those colorplast kind of what you see with political signs on corners of streets.

[00:25:11] We had some of those made that say what we have that is a big thrift store and kind of books media.

[00:25:19] Red clothes vintage clothes so our whole business is surrounded by these signs that when people are driving by they now know this is what this establishment has in that has started. It makes all the sense of the world and you know what you are. Who are we hearing?

[00:25:36] Yeah. And then Facebook Instagram, you know using social media is huge. And we also feel like the promoting of like we do a unique sale every week. And we learned even from CCM in the ministry aspect, you know we don't need to duplicate and be like somebody else.

[00:25:55] You're starting a business really take into consideration making it unique and special. What is different about your vision from everybody else's vision and really focus on that because that's what people need. They want to have new experiences. Yeah.

[00:26:08] They don't need if they're going to go to the same thing at your store or in your business or eat the same food that they could get down the corner. They might just go down the corner then instead of going to your establishment.

[00:26:18] I'm pretty comfortable going to the police. I've been going to it. Going to your routine years. Yeah. So we feel like really when you're looking at your business. How and then? Why don't you go and do to make it unique and special to you?

[00:26:29] What is it that's going to make you stand out from the other businesses? Well, I think that's very good advice and that you know too often I think people come in and say well just do it a little bit cheaper. And that's not a very good long-term strategy.

[00:26:42] Yeah. We've always got to go down the corner. Yeah. You know, we've lowered their prices whether it be temporarily or whatever but that's not a long-term plan for success. That's right. That's right. That's right. That's right. They can make it work. That's right. That's right. That's right.

[00:26:58] So as far as operating the business on a daily basis, do you guys divide and conquer? You'll sort of like assign responsibilities or is it, you know, what's sort of the main issues that you worry about every day?

[00:27:14] We still feel like we're very much in the first year. I don't know if I think yeah people will say give yourself a year when you start your business. Well, and officially you open less spring of August 29th. August 29th. So it's not even many years. Not yet.

[00:27:30] But I think moving across the street we already had close to 11,000 followers on Facebook and several on Instagram. That's why I said we thought we were going to be inundated.

[00:27:41] And I guess having eight months before from closing to reopening and rebranding even though we were able thankfully to be able to keep our Facebook page and all of those followers. We were not being brought in lots of traffic. We are somewhat dog paddling at times.

[00:28:01] We do have two employees we would love to have a third and eventually a whole team. But even a third within this year we would like we have around 40 plus volunteers.

[00:28:11] We do have a board of directors that govern our positions as well as the trajectory of the store in the ministry. So we depend on all of them to be able to do together to make the store run in the ministry run.

[00:28:25] We're currently really needing help without reach and development to be able to interface with churches, civic groups, social groups and just even be able to reach out through email to people that are already supporting us. So we are very aware of our opportunities.

[00:28:42] I'm the day to day two, you know, we need volunteers. I mean, I think that's again, that's a huge part of our organizational vision is even if we do get some more employees which will be used and probably more of a perfect way.

[00:28:54] I'm more of a professional sense and interfacing with the public and going out and doing things that we need to have done.

[00:28:59] We need those volunteers that can come in and help us process and just greet people in the store and enjoy the experience of meeting new people and sharing with them. Maybe finding a treasure in that.

[00:29:11] So volunteers are a huge part of our day today that we're still waiting on having those gaps filled in with that need. John's and our rules. I think this is another thing when you're looking at starting a business.

[00:29:25] If your husband and wife like John and I are, and I'm sure a lot of people that our couples that start businesses, it really does help to define what your roles are going to be within that business.

[00:29:35] And so we luckily working at CCM had a lot of definition given to the roles of what we are strong in. And how we wanted to work, but I think even moving across the street war now.

[00:29:47] Not having the team that we had behind us at CCM and starting a new business. I'm sure anybody that looks at that you need to recognize right up front you are going to be having a lot more responsibility for a period of time until you get more help.

[00:30:01] Whether it's employees or volunteers. You is the owners of that startup are going to have to. It's 24 or seven. And you're going to have to do it all for a while.

[00:30:13] And you need to remain confident that you can and you need to work through things and not look at, you know, we don't look at things like mountains necessarily. We look at like opportunities to gain and face it together and work through it.

[00:30:26] And I can see why you're successful in business. You guys are always optimistic and positive about that helps. When you're a microphone for sure. Yeah. Well, as we sort of wind things down a little bit.

[00:30:41] Are there other final thoughts or lessons that you would suggest to entrepreneurs that are thinking about starting their own business or their own retail business? I told John about one that I feel strongly really strongly about that we've faced in this last year is.

[00:30:59] Don't listen to all the other voices of people telling you what you need to do and how quickly you need to do it. Because it does take time.

[00:31:07] And I think gardens are a great analogy of that you don't plan to see an expect tomorrow that the flower is going to be blooming or the fruits going to be on the vine.

[00:31:15] And so John and I a lot of times have to say now to people saying well why don't you do this now or do it this way or why don't you add this into the business model?

[00:31:25] And it's like we don't have enough staff, we don't have enough volunteers, we don't have enough time between us.

[00:31:31] You know you want to get a really strong foundation and you want to make sure that you stay true to the vision that you feel for your business and the model that you feel.

[00:31:41] And maybe it'll hurt some people's feelings and maybe you, you know you might be living in. But you're the one that's living in. And you might you you also don't want to be brides somehow into taking money or resources from someone that wants to change your business model.

[00:31:56] You want to stay true to your model and then let it build over time, let it grow like in the garden over time and don't take on too much. And if you're looking for investors or partners I think it's critical that your vision is clear.

[00:32:10] You're able to write it down and make it plain as it says that people are able to run with it with you and pick it up and carry it and digest it and be able to then share it with the community.

[00:32:21] It's easier to do at times from a non-profit perspective because we have a clear message of the why and I think having your why is really important to the what if you're having a business that's your what.

[00:32:33] But why are you doing that business? Who is it going to help? Who is it going to serve? What hole is it going to fill in the community?

[00:32:39] That's not already there because if you're filling a hole in the community then you're you're pretty much guaranteed your meeting and need that's not being met.

[00:32:48] So I think that's imperative that you know very clearly what your mission is even if it's not a non-profit but if it's selling popcorn like our friends here in Hickory are doing such a great job of they have a clear message and it's meeting and need there's not another popcorn place around.

[00:33:05] I know that. You guys, if you ever want to run a small business then are you probably really going to do that?

[00:33:12] I didn't write notes there. Well, I think you were talking about and that go back to when you start talking about with your lease and being careful and making sure you've got similar goals or similar traits of the people you're dealing with it.

[00:33:26] Certainly when you talk about partners. Absolutely. When you're starting everybody's got rose color glasses when things get tough and you're working hard. I know. I don't even think that words.

[00:33:39] Well, look this has been great. We really appreciate you guys joining us today. You guys up for our lightning round today. This one's lightning round is sponsored by Ned Ryerson Insurance. Whole life auto flood. Oh, can't have enough insurance. All right Gary. Absolutely.

[00:33:58] All right. Stay safe with Ned Ryerson Insurance. You should check them out on the internet. So we got some very quick questions. Quick answers. You can answer individually. You can answer as a team. Hopefully we don't create any conflicts at home, but first question.

[00:34:14] What is your favorite vacation spot? Mine is Hilton Head. I love Hilton Head. Great place. Anywhere on the West Coast of Florida. All right. Both great answers. Do you have a favorite TV show or movie that you would recommend to people? I love it's a wonderful life.

[00:34:34] And that's my favorite movie. Shine's a great movie of your and for a good drama with David Huffcott. It's a wonderful life to later in the years. You'll warm out there for that right now. Yeah, that's right. Would people characterize you as sweet, salty or sour?

[00:34:53] I definitely think sweet. Yeah. I don't know. I think they'd say I'm a sweet. Yeah. I'm a sweet person. I think they're a sweet person. That's right. That's probably the most important one. All right. If you were an Olympic athlete, what's the sport would you compete in?

[00:35:12] I would do track track and feel. Gosh. I'd like to be able to say break dancing, but that would be something I don't know. Is that a sport now? I don't even know. This is the first one. Oh, that's right. Yes. Now you say that.

[00:35:28] I think they're going to rotate it won't be in the next one. Okay. So if they look forward to the break dancing competition, we thought it was just his idea, but it's right. You should have forgotten about that. Last question. Okay.

[00:35:41] If you had one superpower, what would it be? To heal people. Can this there's so many? I don't know. No, we've never had that. All of my answers are self-serving like flying or... That's what we're looking for. That's what most people answer. Yeah, that's what we want.

[00:36:02] It's like a nicer than that. Yeah, yeah, yeah. Yeah, flying is a good one. Flying is a good one. It's fine. You could take people across the country much more quickly. Yeah. All right. Well, look, we very much appreciate you guys joining us.

[00:36:16] So people want to find you. Where should they be looking online? At the Rose Thrift in More on Facebook, Instagram, and our link tree is also the Rose Thrift in More. Okay. Also, everyone get out there and look for the Rose Thrift in More.

[00:36:34] And we wish you guys continue to success. Much success and appreciate you joining us. We always like to end the podcast by doing a little shout out to any small businesses.

[00:36:45] You guys have anything that you'd like to give a quick shout out to or you've mentioned several from your from sign companies to others during the show today. Yeah, I mean, barter printing is one that really, the signs and just their heart to work with us.

[00:37:02] And really they helped us start up the business with just helping us with our business cards and all that. So I'm really thankful. They're wonderful. And then I would mention what's probably been mentioned before, but I mentioned this just for the uniqueness.

[00:37:17] And the community aspect is the store called Botega. Botega. You can find them online. What I like about their store as well as vintage blue. It's my favorite mid-century store in the area and they ship all over the world. Is there unique? They're totally different.

[00:37:33] Botega brings an artist, so it's a community aspect and it's a lot of consigned art and you never know what you're going to see. And then vintage blue is mid-century pieces that you don't see in stores today. Okay. Check them out. All right.

[00:37:47] And Gary, who you're going to give a shout out to today? I'm going to give a shout out to a city. How's that? I want to go see my youngest daughter who's in New York City, how she grew up in traveling

[00:37:57] in more asville and ended up in New York City. And loves it. But I went up to see her and Crasheeners are dad loves food and sweets. So she took me to every bakery, I think, in New York City.

[00:38:09] But what I noticed when I went to New York because I've never really been there a lot. All the different small businesses and entrepreneurs. Really? They are. They don't have grocery stores as well. They're Walmart. They don't have them.

[00:38:21] They have a little independent, I guess, dealers or shop owners. And so I just saw all these different great businesses. I mean, I'm thinking of though. I think about when my daughter went to New York three years ago and I think about the rent.

[00:38:38] Her first apartment was 110 square feet. Wow. Literally. 10 by 11. Now she's gotten up to 400 square feet. But I mean, I really, you got the food trucks. But I saw all these different businesses that are working hard to be successful all types.

[00:38:55] So you're suggesting that our listeners visit this exotic city. What do you call it again? We call it New York City. New York City. Okay. In the case, you missed that. Yes, just. Okay. So the entrepreneurs are small businesses of New York. Yeah.

[00:39:09] Well, in all the different ego down up and down the streets. And there are just so many different restaurants and bakeries and different things. Of course, you know that's me. That's my favorite food. Yeah. Yeah. There's okay. All right.

[00:39:22] Well, I'm going to give a shout out to a company called Plenary, PLE and ERI. They're interesting company that I've started doing some work with through my work at the Manufacturing Solutions Center.

[00:39:36] But they are using artificial intelligence to help clothing designers bring their ideas to life by connecting them to pattern makers, suppliers and other resources are working on an app that allowed designers to do all this.

[00:39:51] They allow designers to create what's called a tech pack, which really has all the materials, billi material specifications of products allows people to produce it through their app into a digital format that can be used.

[00:40:05] Transferred to a digital manufacturer, which allows them to manufacture in much smaller quantities.

[00:40:13] So as opposed to going out and ordering a minimum quantity of maybe 500 units of today's trendy color, they could order 15 units and do it in a way to really reduce waste and get it made here in the United States much more efficiently and effectively than having to go overseas to get it done.

[00:40:34] So that's the small business that I think you should be checking out. They're called Plenary if you go to www.plen.com. You can learn a lot more about them. So check them out.

[00:40:49] If you have a suggestion for our Entrepreneur Exchange small business in month, you can email them to us at eXchangeatthemesh.tv. We appreciate your input on that. We want to thank Ruth and John for joining us today. You guys have been great. Thank you so much.

[00:41:05] Please be a guest. Good luck. You want to thank the Mesh Podcast Network for hosting us. You can check out the Stable of Podcasts on Mesh Network at theMesh.tv. Enjoy the rest of your summer and try to stay cool after you.

[00:41:20] Work a lot into your next month. Take care.

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